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15/06/2006 - par Mark Tungate

Sometimes I wonder whether I am doing my job properly. The reason I say this is that I am flying to Tokyo this week, and I am looking forward to being in the air for 18 hours or more. How could that possibly be the case ? Well, I'll tell you : no phone. No computer. No email. No Internet. No TV (except the latest Hollywood blockbusters). It will be just me, a pile of glossy magazines, and the latest Fred Vargas novel. To me, an aeroplane is a wonderful cocoon where I can relax and drift out of contact with the earth for a while.

But is that really the attitude I should adopt ? Over the last few years I've carefully positioned myself as a freelance writer, un mercenaire des mots, at your service to deliver the latest info about media and marketing from all over the world, etc. And yet I don't have a wi-fi enabled laptop. I certainly don't have a BlackBerry. Sometimes, I switch my mobile phone off and forget about it for a couple of hours. I don't even have one of those dinky earpieces that make it look as though you're talking to yourself when you're on the phone. With my job, shouldn't I feel lost without the latest communications technology ?

Well, no. In my opinion, a good communicator is also somebody who takes time out to think. I like to dream, to watch the world go by, to formulate ideas and play with words. Which reminds me - there is one other thing I will have in the plane with me : a Moleskine notebook and a pencil.

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