Vous êtes ici

Pour bénéficier des alertes ou des favoris, vous devez vous identifier sur le site :

Vous avez déjà un identifiant sur stratégies.fr ? Identifiez-vous

Pas encore d'identifiant ? Créez vos identifiants

L'Odyssée

13/07/2006 - par Mark Tungate

Believe it or not, there is still a place in the world where notions of brand v­alues and service culture do not exist. It's called Greece. Or rather, it's called Olympic Airlines, the Greek national airline.

I made this discovery when I was invited to the World Apparel Convention in ­Thessaloniki to speak about fashion branding. I was due to pick up my ticket from the Olympic Airlines desk at Roissy. Unfortunately, I couldn't actually see the desk because it had been swamped by angry passengers whose flight (the one ­before mine) had been cancelled. Having finally managed to board my plane without a ticket, I arrived at Athens - only to discover my flight to Thessaloniki had been cancelled. There was no explanation or advice. I had to phone the organisers of the conference to get booked onto the next flight, hours later.

On the way back from ­Thessaloniki, my seat had been double booked. In Athens, my plane was delayed for two hours. I finally arrived home like Odysseus, to find that Géraldine had knitted several sweaters and received dozens of offers of marriage. At no point did the airline offer any compensation or word of apology. In fact, they were so rude it was almost as though everything was my fault. Hopefully, modern conceptions of branding will soon make dinosaurs like this extinct. For love of Zeus, I hope so.

Envoyer par mail un article

L'Odyssée

Séparer les adresses par des virgules
M’envoyer une copie par e-mail
Email this Article

Thank you for your interest in spreading the word about Stratégies.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Plus d’informations sur les agences avec les Guides Stratégies