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Presse 2.019/10/2006 - par Mark Tungate
Ted Turner, the founder of CNN, said last week that newspapers would soon disappear. Of course, Turner was saying the same thing back in 1981. The difference is that this time he may be right.
Or perhaps he should have said that newspapers as we know them will soon disappear. Events at The Telegraph newspaper in London and De Volkskrant in Holland signal a new approach. The Telegraph caused a sensation when it announced it was merging its internet and traditional news teams, and giving them all video training, to create a « 24-hour news hub ». From now on, readers can access the newspaper not only in its traditional form, but via the Web, blogs, podcasts and email bulletins. It's news, any way they want it. This was surprising because The Telegraph, which has a circulation of nearly one million, is considered Britain's most conservative newspaper.
But De Volkskrant is doing equally revolutionary things. It has launched a news service via MSN Messenger. Users sign up as a « buddy » of the service, which is called the Nieuwskraker. When a user clicks on the Nieuwskraker icon on their desktop, it gives them the latest news in a conversation box. So far, 50 000users have signed up. The service has been so successful that De Volkskrant has now launched a video news service. Pieter Kok, publisher of De Volkskrant, says : « The multimedia solution is simple : if customers change their approach to news, we change with them. » French newspapers, take note.