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Blogs en avant10/05/2007 - par Mark Tungate
My favourite springtime event is the International Festival of Fashion and Photography at Hyères. I've almost come to think of it as the start of a new season. The latest edition was important from a media point of view because this was, undeniably, The Year of the Blogger. In the past, press accreditation was only given to journalists on established magazines, and freelancers like me who exist in a twilight zone. In 2007, though, a lot of people with press passes around their swan-like necks worked for media vehicles of their own creation.
I knew quite a few of the bloggers. Alongside Stratégies favourite Café Mode (cafemode.fr) there was illustrator Garance Doré (garancedore.fr), Luxembourg scribe Punky B (thefashion diaryofpunkyb.hautefort.com) and leading London blog Style Bubble (stylebubble.typepad.com). Cutting a regal swathe through them all was Diane Pernet, a former designer who is a familiar figure on the Paris fashion scene, with her towering hair-do and black outfits that resemble the garments of a Sicilian widow (dianepernet.typepad.com).
I imagined a Jacques Tati situation, with swarms of camera-toting bloggers trampling over one another in a frenzy of ambition. In fact, they socialised perfectly, once again negating the Old Media myth that bloggers are solitary figures who barely exist outside their bedrooms. This is a real community - and one that has genuine significance for the fashion industry, which markets to precise niches.