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Brody à la main24/01/2008 - par Mark Tungate
The news that Neville Brody is to design next year's book for the D&AD Awards has put me in a nostalgic mood. As you know, the D&AD (for Designers and art directors) is one of the most prestigious awards ceremonies in the overcrowded advertising calendar. And as a design legend, it's only right that Brody should be recruited to create its annual. His company, Research Studios, is influencing a new generation of designers with its merging of digital and graphical worlds. But Brody is also a name from my pop culture past.
Brody was the designer of The Face, one of the most influential magazines in British publishing history. Unfortunately, it stopped in 2004, presumably because its readership had become aged and stooped, and less interested in all things hip ; or possibly because the magazine itself had failed to evolve. The real heyday of The Face was in the 1980s. I can still remember eagerly reading it over a cappuccino in the Bar Italia in Soho, and hearing about a strange new film called Blade Runner. Such was the influence of The Face on my thinking that I knew I would go and see the film, just because the magazine had featured it.
Brody went on to design the men's magazine Arena - another of my favourites - and lots of other things besides : including the logo of the Citadium store here in Paris. But no matter what he's done since, for me Brody will always be the man who designed the cultural landscape of my adolescence.