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Brody à la main

24/01/2008 - par Mark Tungate

The news that Neville Brody is to design next year's book for the D&AD Awards has put me in a nostalgic mood. As you know, the D&AD (for Designers and art directors) is one of the most prestigious awards ceremonies in the overcrowded advertising calendar. And as a design legend, it's only right that Brody should be recruited to create its ­annual. His company, ­Research Studios, is influencing a new generation of designers with its merging of digital and graphical worlds. But Brody is also a name from my pop culture past.

Brody was the designer of The Face, one of the most ­influential magazines in British publishing history. Unfortunately, it stopped in 2004, presumably because its readership had become aged and stooped, and less interested in all things hip ; or possibly because the magazine itself had failed to evolve. The real heyday of The Face was in the 1980s. I can still remember eagerly reading it over a cappuccino in the Bar Italia in Soho, and hearing about a strange new film called Blade Runner. Such was the influence of The Face on my thinking that I knew I would go and see the film, just because the magazine had featured it.

Brody went on to design the men's magazine Arena - another of my favourites - and lots of other things besides : including the logo of the ­Citadium store here in Paris. But no matter what he's done since, for me Brody will always be the man who designed the cultural landscape of my ­adolescence.

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