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Flics vs fashion

10/09/2009 - par Mark Tungate (tungateinparis@hotmail.com)

I've often wondered how fashion PR people spend their days. As far as a journalist is concerned, they have one job and one job only: to help the media. But it seems as though PRs in the fashion business have lots of other important things to do. Certainly far more important than replying to my emails or phone calls. And the people who do call back are often stagiaires called Noémie or Ludovic, which means their bosses must be doing important other stuff, too. Organising parties, perhaps? They are also extremely wary of the unknown. If your name is not Carine Roitfeld, you can hear a tremor of suspicion in their voices.

Recently I got a chance to compare the inept and secretive fashion business with the approach taken by the police. I had to organise two reports, one on the brigade criminelle and one on the brigade fluviale. The press office at the Préfecture de police was a model of politeness and efficiency. My visits were organised within hours. And the flics themselves welcomed me with a politeness and – crucially – a sense of humour that would make most fashion PRs choke on their sushi.

So there you go: it's much easier to get an interview with a top cop than a top model. We live in an upside-down world.

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