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Format berlinois08/10/2009 - par Mark Tungate
There are many things to like about Berlin, from the strudel at the Café Einstein to the Joseph Beuys sculptures at the Hamburger Hof art gallery, which is a converted railway station. The East of the city still resembles a half-restored Victorian home, with secrets down each hallway and a surprise over every threshold. One of them is a store called Do You Read Me?? It restored my faith in the future of magazines.
Do You Read Me?? (Auguststrasse 28, Berlin Mitte) offers a vast selection of magazines from around the world. In its own words, the spectrum ranges from fashion, art and photography through architecture, interior and design to cultural matters and society. You can talk to the staff about your own tastes and they'll assemble a bespoke selection of magazines for you. They also hold soirées dedicated to specific magazines or new launches.
Mark Kiessling of the design agency Greige and his literary partner Jessica Reitz founded the store, which resembles a mini Colette. On the day I visited, the place was packed with avid print fans. It's clearly a cultural hub, as well as an indication that in a digital world, magazines are becoming as hip and cherished as vinyl albums. The store has a website and, ironically, a blog about magazines: www.doyoureadme.de