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École de luxe03/12/2009 - par Mark Tungate (email@example.com)
One of the great pleasures of my professional life, apart from writing, is teaching; or lecturing, if you prefer. Part of the appeal, I admit, is being away from my desk. As a freelancer, I spend most of my life closeted away in my little office. When I give a talk I feel surrounded by the warmth of human company. It's also nice to get an instant reaction to the information you're providing.
Right now, I'm coming to the end of a series of lectures about luxury branding at Parsons Paris School of Art & Design. It's an international school in the 15th arrondissement, with students from all over the world. My luxury students were quiet at first, but as I got to know them it became clear that they knew far more about the luxury universe than me – because they lived in it.
When I mentioned an exclusive concierge service, they were members. When I evoked certain luxury hotels, they had stayed in them. When I talked about Monte Carlo, they turned out to be regular visitors. Last night I talked about posh rehab clinics. As far as I know, none of my students has attended one of them. Not yet, anyway.
Next week, we'll have a dinner together to discuss the class. I expect they will have many interesting things to say. And that is another wonderful thing about teaching – it is also a way of learning.