Vous êtes ici

Pour bénéficier des alertes ou des favoris, vous devez vous identifier sur le site :

Vous avez déjà un identifiant sur stratégies.fr ? Identifiez-vous

Pas encore d'identifiant ? Créez vos identifiants

École de luxe

03/12/2009 - par Mark Tungate (tungateinparis@hotmail.com)

One of the great pleasures of my professional life, apart from writing, is teaching; or lecturing, if you prefer. Part of the appeal, I admit, is being away from my desk. As a freelancer, I spend most of my life closeted away in my little office. When I give a talk I feel surrounded by the warmth of human company. It's also nice to get an instant reaction to the information you're providing.
Right now, I'm coming to the end of a series of lectures about luxury branding at Parsons Paris School of Art & Design. It's an international school in the 15th arrondissement, with students from all over the world. My luxury students were quiet at first, but as I got to know them it became clear that they knew far more about the luxury universe than me – because they lived in it.
When I mentioned an exclusive concierge service, they were members. When I evoked certain luxury hotels, they had stayed in them. When I talked about Monte Carlo, they turned out to be regular visitors. Last night I talked about posh rehab clinics. As far as I know, none of my students has attended one of them. Not yet, anyway.
Next week, we'll have a dinner together to discuss the class. I expect they will have many interesting things to say. And that is another wonderful thing about teaching – it is also a way of learning.

Envoyer par mail un article

École de luxe

Séparer les adresses par des virgules
M’envoyer une copie par e-mail
Email this Article

Thank you for your interest in spreading the word about Stratégies.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Plus d’informations sur les agences avec les Guides Stratégies