Rg	Annonceur	Investissements (en milliers d’euros)	Répartition des investissements par média par médias  (en %)						2011/2010 (en %)
			Presse	Radio	Télévision	Pub. ext.	Cinéma	Internet
1	RENAULT AUTOMOBILES	365 980	19.39	18.47	38.21	11.03	0.07	12.84	-14,20
2	ORANGE FRANCE	351 278	26.31	12.34	15.86	15	2.73	27.76	-10,66
3	CARREFOUR MAGASINS	322 158	26.01	41.72	9.33	17.85	0.36	4.72	0.2303
4	PEUGEOT AUTOMOBILES	316 476	30.26	21.18	34	3.7	0.5	10.36	0.0178
5	SFR	305 357	15.41	12.99	30.25	21.04	-	20.3	-13,83
6	CITROЁN AUTOMOBILES	275 155	18.41	19.69	46.8	2.9	-	12.19	0.0009
7	E.LECLERC MAGASINS	269 911	23.38	48.15	16.51	7.93	-	4.03	0.0859
8	UNILEVER FRANCE	254 029	3.07	1.23	74.93	6.91	0.65	13.21	-7,64
9	BOUYGUES TELECOM	243 134	20.86	19.55	29.22	10.94	2.63	16.8	0.0338
10	PROCTER & GAMBLE FRANCE	235 463	4.51	-	85.47	0.24	-	9.78	-10,11
11	FERRERO FRANCE	223 973	2.17	5.22	86.38	4.91	0.51	0.82	0.07
12	MCDONALD'S FRANCE	216 495	4.79	3.29	64.61	2.61	4.05	20.65	0.1058
13	INTERMARCHE	207 604	21.58	54.96	10.33	6.14	-	6.99	0.304
14	VOLKSWAGEN	188 815	28.22	10.09	40.41	7.66	3.02	10.6	0.0917
15	LASCAD	174 200	10.67	3.61	78.6	0.03	-	7.08	0.1792
16	L'ORÉAL PARIS	172 622	13.17	-	75.31	3.65	0.93	6.94	0.1666
17	AUCHAN	167 518	16.04	54.61	14	8.54	-	6.81	0.1187
18	KRAFT FOODS EUROPE	165 316	5.65	3.46	72.43	9.01	0.01	9.45	-10,13
19	NISSAN FRANCE	164 989	27.5	20.02	23.64	5.24	5.42	18.18	0.2661
20	FDJ	159 000	10.78	25.26	29.83	0.55	-	33.58	-14,79
21	OPEL	152 231	10.52	29.86	33.95	9.73	-	15.94	0.0628
22	NESTLE FRANCE	142 314	2.16	0.44	82.96	5	0.06	9.38	-11,81
23	COCA-COLA FRANCE	134 244	6.2	7.31	49.12	11.77	12.72	12.87	-6,17
24	FORD AUTOMOBILES	131 197	14.43	16.4	45.17	12.12	0.93	10.96	0.1201
25	SAMSUNG FRANCE	130 925	22.41	5.61	38.93	10.26	2.29	20.5	0.7089
26	RECKITT BENCKISER	128 802	1.42	-	96.67	-	-	1.91	-14,68
27	TOYOTA AUTOMOBILES	128 342	21.18	15.57	40.9	11.34	-	11	-0,72
28	MICROSOFT	128 228	13.89	3.27	26.88	3.04	0.66	52.26	-20,96
29	PMU	124 835	19.75	21.63	24.81	3.44	-	30.36	0.5076
30	SYSTÈME U GROUPE	120 092	10.89	61.1	27.98	0.01	-	0.02	0.0743
31	CANAL +	119 889	15.67	21.75	28.89	11.76	1.87	20.06	0.0478
32	DANONE	118 990	4.59	0.59	78.57	6.19	-	10.06	-18,20
33	BEIERSDORF	116 097	21.64	9.81	53.48	3.46	0.69	10.93	-2,71
34	GEMEY MAYBELLINE GARNIER	114 923	15.86	0.07	75.33	0.39	-	8.35	-5,50
35	EDF	114 764	36.65	24.71	11.66	1.82	-	25.15	-1,85
36	NINTENDO FRANCE	112 300	9.11	0.81	82.35	2.13	1.38	4.21	0.1324
37	SNCF	111 068	30.29	27.88	8.28	6.16	1.31	26.07	-8,09
38	GDF SUEZ	110 229	30.24	37.4	12.52	0.16	-	19.67	0.1538
39	FIAT AUTO	109 341	15.96	26.71	28.57	23.91	-	4.86	-11,56
40	HENKEL FRANCE	106 097	4.75	-	93.57	0.01	-	1.67	-17,95
41	BMW FRANCE	106 078	36.09	17.71	20.27	13.62	-	12.3	-6,08
42	MERCEDES-BENZ FRANCE	103 490	46.42	14.13	12.46	18.19	3.84	4.97	0.087
43	UNIVERSAL MUSIC	102 523	3.49	21	66.98	1.65	0.01	6.87	-18,71
44	CANALSAT	98 474	8.78	27.61	40.76	0.88	-	21.97	0.0242
45	CRÉDIT AGRICOLE	98 315	20.68	7.91	46.58	7.04	0.69	17.1	0.0217
46	FNAC	97 041	51.5	36.15	0.25	5.7	-	6.41	0.8139
47	OXYLANE	95 287	3.94	34.16	32.45	20.43	-	9.02	0.3571
48	SARENZA	92 066	-	66.16	14.33	-	-	19.5	2.0464
49	LIDL	91 075	50.65	49.09	-	0.27	-	-	0.3907
50	CHRISTIAN DIOR PARFUMS	89 800	33.46	0.69	48.93	7.51	1.73	7.67	-0,27
51	CIC	87 594	3.94	16.27	72.71	0.09	2.86	4.14	0.008
52	KELLOGGS	87 343	0.11	5.52	83.51	0.67	0.69	9.51	-6,15
53	IKEA	87 132	21.71	26.42	28.21	5.42	0.02	18.21	0.9807
54	ORANGINA SCHWEPPES	87 027	10.54	1.18	42.14	11.22	30.16	4.77	0.0954
55	M6 WEB	87 014	8.21	2.08	76.1	0.48	3.09	10.03	0.443
56	DARTY	86 077	23.13	28.11	32.35	6.15	2.24	8.03	0.5808
57	LACTALIS GROUPE	85 915	1.37	-	85.34	0.66	-	12.63	-9,29
58	SOCIÉTÉ GÉNÉRALE	85 000	29.79	2.81	33.85	6.37	5.68	21.49	0.3583
59	CELLFISH MEDIA	83 587	15.89	34.97	46.8	-	-	2.34	-12,56
60	HEINEKEN ENTREPRISE	82 610	47.59	23.24	-	24.05	-	5.12	0.6223
61	PARAMOUNT PICTURES	82 273	15.26	4.88	4.98	13.15	18.08	43.64	0.3488
62	CRÉDIT MUTUEL	82 111	19.16	9.58	49.7	3.28	4.75	13.54	0.4707
63	LA BANQUE POSTALE	75 757	22.44	14.82	24.56	13.6	-	24.57	0.058
64	FREE TELECOM	73 903	0.17	19.35	62.28	17.29	-	0.91	0.0982
65	CARGLASS	70 469	0.02	14.58	85.25	-	-	0.15	0.1283
66	LEROY MERLIN	66 873	7.71	-	39.54	49.49	-	3.26	0.0565
67	HACHETTE FILIPACCHI MEDIAS	66 584	52.11	21.34	13.52	8.07	3.25	1.72	-13,28
68	INPES	65 986	10.77	25.59	30.55	2.38	8.14	22.58	-6,55
69	BRASSERIES KRONENBOURG	65 787	38.4	7.78	-	50.79	-	3.03	-3,57
70	AUDI	64 682	41.63	2.69	23.19	17.44	6.02	9.03	0.0804
71	LA POSTE	64 478	28.51	31.15	14.3	1.15	-	24.9	-0,60
72	GROUPAMA	63 690	4.66	26.94	48.15	3.09	-	17.16	-9,77
73	NUMERICABLE	62 452	18.25	4.95	53.15	11.77	3.29	8.6	0.5481
74	CAISSE D’ÉPARGNE	62 220	21.93	5.05	46.39	6.97	2.6	17.05	0.1152
75	CARREFOUR MARKET	61 821	1.75	89.29	-	8.95	-	-	0.2601
76	LCL	61 157	10.85	9.94	71.07	1.06	-	7.08	0.2143
77	BNP PARIBAS	61 075	27.66	12.19	32.36	0.23	-	27.57	0.008
78	SARA LEE COFFEE AND TEA	60 747	6.61	16.89	53.81	13.29	-	9.4	0.102
79	APPLE COMPUTER	60 622	0.54	1.66	64.24	30.87	-	2.7	0.1422
80	KIA MOTORS	60 580	22.79	0.08	51.32	0.37	-	25.44	0.4436
81	SEAT	59 053	35.02	17.89	18.38	22.55	-	6.17	-0,39
82	HASBRO	57 495	2.65	0.7	91.19	-	-	5.46	0.0897
83	CHANEL PARFUMS	57 223	24.94	-	60.52	5.15	3.27	6.11	0.1154
84	SONY FRANCE	56 359	11.87	8.95	31.61	11.99	-	35.58	-38,43
85	YOPLAIT	55 982	1.77	-	95.06	-	-	3.17	0.2233
86	MAAF ASSURANCES	55 950	2.84	33.06	55.99	-	-	8.1	0.2482
87	COFIDIS	54 752	35.38	-	32.05	1.55	-	31.01	0.1446
88	WARNER BROS CINEMA	54 252	27.44	9.63	3.79	21.06	-	38.07	0.0133
89	SOFINCO	54 109	32.02	-	45.18	-	-	22.8	0.0478
90	PEPSICO	53 827	0.25	25.99	53.14	18.37	-	2.26	0.1253
91	GOOGLE	53 622	0.89	-	0.01	3.35	-	95.75	0.5807
92	ACCOR	52 604	24.69	1.81	16.04	8.37	2.8	46.29	0.0274
93	EURO DISNEY	51 790	11.87	18.6	40.21	16.17	-	13.14	0.0975
94	FROMAGERIES BEL	50 636	8.45	-	82.64	-	1.75	7.15	-6,34
95	QUICK FRANCE	50 586	10.94	1.19	56.79	30.82	-	0.26	0.2853
96	HP	50 538	13.42	8.76	26.82	6.51	10.88	33.6	0.2155
97	PROCTER & GAMBLE PRESTIGE	50 215	23.6	-	62.33	-	-	14.07	0.3823
98	ING DIRECT	49 268	11.08	-	22.3	29.45	-	37.17	-5,20
99	AFFLELOU	48 842	4.17	19.83	71.5	0.12	-	4.38	0.272
100	ŠKODA	48 472	24.39	1.74	40.06	22.82	-	10.98	0.2393