04/09/2009 - L'agence The Brand Union Paris annonce l'acquisition de nouveaux budgets : Gamm Vert (création du nouveau système de branding), Danone Maroc (refonte de la marque et des packagings), Sara Lee (lancement ...
17/06/2010 - Place branding is in the news again as South Africa attempts to buff up its image thanks to the World Cup. Paris is also a brand, of course – and it’s one of the most successful city brands in the wor ...