let's go

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let's go

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Shell lance la campagne «Let's go» avec JWT Londres

01/07/2010 - Alors que la plate-forme Deepwater de BP déverse encore chaque jour des millions de litres de pétrole dans le golfe du Mexique, la compagnie anglo-néerlandaise Shell mène une vaste campagne publicitaire ...

Prévision

05/01/2012 - One of the reasons I always put on weight over Christmas is that I spend too much time in bookstores and not enough at the gym. I'm supposed to be looking for gifts, but actually I'm just browsing.

Droit au but

09/09/2010 - You can't go to the cinema these days without being forced to watch one of the government's latest films about road accidents. Apart from the fact that they have a jolly Amélie Poulain tone of voice that ...

Que sais-je?

27/01/2011 - The more time passes, the more I hate consultants. Their job seems to consist of inventing – or occasionally borrowing – dubious marketing theories and selling them to gullible clients.

Bonne étoile

01/03/2007 - Iread this week in the International Herald Tribune that top Paris restaurant Taillevent has lost one of its three Michelin stars. It is now merely a two star restaurant (which is not bad, let's face ...