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Guide Etudes et conseils marketing 2011 Guide Marketing conseils et partenaires 2012 - Rubrique Sociétés d'études et conseils amont / Société de terrain spécialisée internet / Sociétés de terrain / Spécialisés Internet /

Le conférencier

23/06/2011 - The other day I got invited to speak at a marketing conference in India. I get invited to speak at quite a few of these conferences, and I often accept, particularly if the location is interesting. That ...

Le cerveau

23/10/2008 - It's not often you get to meet a genius. But that's exactly what I did at the Golden Drum festival, a celebration of creativity in the New Europe that takes place every year in Slovenia. The star speaker ...

Lectorat vintage

29/05/2008 - There's something instructive about the launch of Femmes, the new magazine for the over-40s. It reminds me of my recent interview with Scott McDonald, head of market research at Condé Nast in the US. He ...

Pas rasoir

20/09/2007 - Ithink we can all agree that a good campaign is one that sells the product, and not the creative idea. I mention this because I recently saw two online campaigns : one is an idea so good that it drowns ...