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Le monde est moins globalisé qu'on le croit parfois. Notre chroniqueur Mark Tungate en a fait l'expérience à Manille, la capitale des Philippines. C'est, écrit-il cette semaine, parce que les marques...
I've written before about the need for agencies to smash through their own borders, imagining themselves less as advertising factories and more as solutions providers. So I was delighted to hear...
You may know the word « muzak ». It's a form of background music that is often referred to, disparagingly, as elevator music. Traditionally, it consists of instrumental versions of pop songs,...
The buzzword of the week came whizzing at me out of nowhere yesterday. I was in rue Étienne-Marcel, in Paris, for the launch of Levi's new flagship store : a handsome place with natural wood...
If you're a brand, and you're looking for the most influential celebrity in the world to hawk your products, who should you turn to ? The name's Bond - James Bond. Or rather, Sean Connery, who is...
There are times when everything falls into place. I call this an « Ah-ha ! » moment. My latest experience of this sort began at Christmas, when my father bought me a strange book called McSweeney'...
It's time for journalists to be afraid. In the old days, the media had all the power - and we decided what news the public should hear, whether they agreed with us or not. As Seinfeld commented in...
Dans sa chronique Brand World cette semaine, le journaliste Mark Tungate vous entretient d'un sujet que l'on pourrait presque considérer comme inavouable de nos jours: une certaine méfiance de sa...
Cannes faced a lot of criticism this year. Personally, I find all the arguments about relevance futile when I am sitting on a restaurant terrace with a well-known creative director, chatting about...
It seems that British men have stopped reading magazines. This month, two magazines have closed down: Arena, the yuppie bible, and Maxim, which was part of a new wave of so-called «lad magazines»...
