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Yesterday my door code changed. Inevitably I had forgotten, and had to wait in the cold for five minutes until one of my neighbours could come to my rescue. Safe and warm in my own home, it...
Reality is about to get more interesting. That's if you believe my friend Yuri van Geest, who I recently met at a conference in Tallin, Estonia. Yuri is an expert in Augmented Reality, or AR,...
Steve Jobs a annoncé mercredi qu'il quittait son poste de président d'Apple, «incapable de remplir les exigences de ce poste». Dans sa lettre de démission (lire ci-dessous), il préconise de...
The last time Barclays Bank rebranded itself, it tried to become friendlier and more approachable. It failed. Now I'm told Barclays wants to resposition itself as a luxury brand. This sounds even...
The news that Neville Brody is to design next year's book for the D&AD Awards has put me in a nostalgic mood. As you know, the D&AD (for Designers and art directors) is one of the most...
It's the time of year when the media love to make predictions. But one man who won't be making any is Nassim Nicholas Taleb, author of the book The Black Swan. Taleb's book argues that life is...
When I was in London last week I met the chairman of a big British advertising agency. I'd rather not reveal his name, because our chat was not an official one, but he did make a point that I...
For me, this was the week of LinkedIn. Yesterday evening I met a friend at a café, and almost the first thing she said was, « Are you on LinkedIn ? » Coincidence : only two days previously, some...
Sémiologue, professeur émérite à la Sorbonne Nouvelle - Paris III et spécialiste des médias, François Jost pose un regard assez inattendu, disruptif, voire clivant sur l’événement et la communication...
En matière d'économie, de sponsoring et de réseaux sociaux comme sur le terrain, l’équipe de Nouvelle-Zélande distance celle d’Australie.
